Beyond the Coke® and Pepsi® Challenge: Liability with Regard to Comparative Advertising
In 1975, Pepsi-Cola launched an advertising program in which patrons at shopping malls all over the United States engaged in a blind taste test of Coke and Pepsi. The results tended to favor Pepsi and “the Pepsi challenge” was an important feature of Pepsi-Cola’s advertising in 1975. Although the “Pepsi challenge” is a famous example