A Concise Guide to the Lowly Descriptive Trademark

A Concise Guide to the Lowly Descriptive Trademark

It happens rarely, but there are some areas in which lawyers provide legal advice that is systematically ignored by a large segment of clients. For many decades, trademark lawyers have advised clients not to use “descriptive terms” as trademarks because they are “weak.” And yet clients – or at least some clients – love these

The Good, the Garnish, and the Gather: Looming Court Fight Teaches a Great Deal About Branding and Trademark Rights

The Good, the Garnish, and the Gather: Looming Court Fight Teaches a Great Deal About Branding and Trademark Rights

Garnish and Gather, LLC (“G&G”), a relatively small Georgia company selling meal kits and fresh and prepared foods, has filed a trademark lawsuit in the Southern District of New York against Target Corporation to stop Target’s use of “Good & Gather” as its new in-store food brand. The history and current status of the case