The Good, the Garnish, and the Gather: Looming Court Fight Teaches a Great Deal About Branding and Trademark Rights

The Good, the Garnish, and the Gather: Looming Court Fight Teaches a Great Deal About Branding and Trademark Rights

Garnish and Gather, LLC (“G&G”), a relatively small Georgia company selling meal kits and fresh and prepared foods, has filed a trademark lawsuit in the Southern District of New York against Target Corporation to stop Target’s use of “Good & Gather” as its new in-store food brand. The history and current status of the case