Braden Perry Highlighted In Article Discussing California’s New Privacy Law and Facebook
Effective January 1st, California’s Consumer Privacy Act “CCPA” went live with intentions to control companies like Facebook’s web-tracking practices. However, Facebook disagrees and does not plan to make changes to it’s current web-tracking services and ad targeting abilities. Perry, who specializes in privacy law, discusses this topic in yesterday’s article on TheStreet.
“Facebook seems to be trying to evade the CCPA by having it both ways — they are claiming they are only a service provider, using a ‘business purpose’ exception that allows servicers who don’t sell data to transfer it in their normal course,” said Braden Perry, attorney at Kennyhertz Perry, LLC who specializes in privacy law.
To read this article in it’s entirety click here: https://www.thestreet.com/investing/facebook-regulators-clash-california-privacy-rules
About Kennyhertz Perry Privacy, Cybersecurity and Breach Management Practice Group
Kennyhertz Perry assists clients with data security needs, blending traditional legal experience in the corporate and litigation arenas with technical acumen. We assist clients in prevention, developing robust information security programs, including administering internal compliance and risk assessments, which include the development and implementation of corporate policies and procedures required for compliance with state and federal privacy and security laws, and information security best practices; information security policies; records retention and management policies.
In addition to prevention, Kennyhertz Perry can prepare security incidence response procedures, identify, assess, contain, and mitigate privacy and security breaches, and work with law enforcement to assist in the investigation of the incident. Businesses that are the victims of cyberattacks also must determine when and how to cooperate with government agencies during investigation of an attack, and how best to do so. The lawyers in our privacy and cybersecurity practice, as well as members of our Government Enforcement practice group have deep experience, from both government and private practice, in this area, and help companies navigate the often complicated interactions with government agencies, and can provide both counseling and representation where the threat of prosecution may arise.
Kennyhertz Perry also assists with IT resiliency understanding and engaging at the top management and board level. Traditionally, IT has been misunderstood, and management would not understand the role and responsibility of IT departments. Kennyhertz Perry bridges this gap at all level. At the Board level, directors not only need to be sophisticated with business issues, they also need to be versed in today’s cyber and IT. Translating an understanding of the importance of a proactive IT security policy, and feeling like the company is “on board” with IT security efforts. Many companies have very robust policies and procedures for their business processes, which sophisticated Board members can understand. IT is different. It’s a different language for a business person, and unfortunately most Board members will ignore or defer on issues they don’t understand. So when an IT department presents a robust plan for proactive IT security, it may go ignored or disregarded. This can lead to a reactive plan only that focuses on the “when” as opposed to prevention. IT is a different language. We serve as Board IT/cybersecurity liaison to be the “go between” and translate the IT language into business and vice versa.
Kennyhertz Perry, LLC is a business and litigation law firm representing clients in highly regulated industries. The firm was founded by two veteran Kansas City attorneys, John Kennyhertz and Braden Perry. To learn more about the firm, visit kennyhertzperry.com.
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