Position Summary
The Marketing Coordinator will take ownership of the firm’s marketing initiatives, with diverse responsibilities in website strategy and direction, social media and email campaign management, vendor relations, and development of content, branding, and cohesiveness of marketing efforts. This role is ideal for a marketing professional who is highly organized, detail-oriented, and interested in professional services marketing, including digital and online brand development.
Key Responsibilities
· Lead integration of marketing efforts and ensure cohesive integration and implementation
· Assist with updating and maintaining the firm’s website, including basic content edits and functionality coordination
· Support social media management and content creation, with a focus on LinkedIn and other relevant platforms
· Help draft, edit, and format marketing materials, including attorney bios, practice descriptions, newsletters, blog posts, and digital content
· Assist with SEO-related tasks, including keyword research, content optimization, and performance tracking
· Identify key performance indicators for website performance and analyze and report on activity
· Support paid digital marketing efforts (e.g., PPC campaigns) through coordination, tracking, and reporting
· Create and update visual marketing assets using tools such as Canva, ensuring alignment with firm branding
· Support business development activities, including proposal preparation and presentation materials
· Create a marketing calendar and coordinate marketing projects and deadlines
· Assist with event planning, sponsorships, and speaking engagements
· Ensure all marketing materials align with firm branding and professional standards
· Perform general administrative support for marketing initiatives
Qualifications
· Bachelor’s degree in marketing, communications, business, or a related field (or equivalent experience)
· 3-5 years of marketing or communications experience
· Strong written and verbal communication skills
· High attention to detail and strong organizational skills
· Experience with SEO, digital marketing concepts, and social media platforms, and brand campaigns
· Exposure to PPC advertising, website content management, and basic website functionality preferred
· Strong organizational and project management skills and the ability to manage multiple projects simultaneously
What We Offer
· Competitive compensation and benefits
- Health, dental, & vision coverage
- 401k Matching
- Short-term and long-term disability
- Life insurance
- Flexible PTO
· Opportunity for growth
· A collaborative and professional work environment
Please email all inquiries to chloe@kennyhertzperry.com.
*Kennyhertz Perry is an equal opportunity employer*


